Why Saudi Arabia

Date

November 19th to 21st, 2026


Location

Riyadh International Convention & Exhibition Center (RICEC)

Why Saudi Arabia

The Epicenter of Adventure

Saudi Arabia is rapidly becoming the world’s most exciting frontier for outdoor recreation. Driven by Vision 2030, the Kingdom is investing billions to transform its diverse landscapes into a global hub for eco-tourism and adventure.

150M visitors by 2030
0 M
7 royal nature reserves open for adventure
0
$133B tourism revenue
$ 0 B

Top Spent


Top global spenders in luxury travel

WHY SAUDI ARABIA

Ride the Shift. Lead the Movement.

The Saudi population—65% of whom are under the age of 35—is shifting toward an active, outdoor-centric lifestyle. From the misty mountains of Al Baha to the pristine Red Sea coast, “Van-Life” and off-grid exploration are no longer just trends—they are the new standard for luxury and leisure.

WHAT SAUDI ARABIA HAS TO OFFER?

Adventure Without Limits

Saudi Arabia is a land of dramatic contrasts, offering diverse terrains for every type of outdoor enthusiast. From the “Maldives of the Middle East” to volcanic craters and ancient canyons, discovery awaits at every turn.

WHY SAUDI ARABIA

Walk the wild heart of
the land

Where your wanderlust meets expert precision. Navigate the diverse topography of Saudi Arabia by interacting with the region’s leading travel architects. 



At Dunes, we bridge the gap between the modern explorer and professional tour operators, providing the roadmaps, safety, and expertise required to traverse the Kingdom’s most iconic natural wonders

Experience luxury outdoors in AlUla through premium glamping and exclusive chalets, surrounded by iconic Elephant Rock, wind-carved formations, and vast red sands. 



Along Saudi Arabia’s 1,760 km coastline, explore world-class marine adventures—from swimming with whale sharks and dolphins to diving the Red Sea or enjoying water sports across the Arabian Gulf.