Exhibitor

Date

November 19th to 21st, 2026


Location

Riyadh International Convention & Exhibition Center (RICEC)

WHO SHOULD EXHIBIT

Exhibit where the outdoor market actually buys

The Dune is the go-to platform for brands connecting with an affluent, highly engaged audience passionate about outdoor adventure and sustainable recreation.

Adventure Gear & Equipment

Essential equipment built for performance, safety, and extreme outdoor conditions.

Outdoor Vehicle & Transport

Purpose-built vehicles and mobility solutions for off-road, overland, and long-range adventure.

Water-Based Adventure & Marine Equipment

High-performance gear designed for exploration, sport, and recreation on water.

Apparel & Technical Wear

Functional, durable, and sustainable clothing for active outdoor lifestyles.

SUSTAINABILITY & ECO- ADVENTURE

Eco-friendly outdoor gear, solar systems, conservation & responsible tourism.

Travel & 
Experience

Destinations, operators, and stays delivering premium adventure experiences.

SHOW FEATURES

Exhibitor Categories at The Dunes
Show 2026

The exhibition is strategically divided into eight major zones to cover the entire outdoor
ecosystem, catering to the needs of every adventurer.

Camping & Expedition

CAMPING & EXPEDITION

Tents, glamping, survival gear, portable kitchens, outdoor furniture, lighting, power systems.

water & marine

WATER & MARINE

Diving, snorkeling, kayaks, jet skis, fishing & marine sports equipment.

Adventure tourism & Travel

ADVENTURE TOURISM & TRAVEL

Safari operators, mountain tours, diving centers, eco-tourism, travel agencies.

4x4 overlanding & vehicles

4×4, OVERLANDING & VEHICLES

4×4 vehicles, ATVs/UTVs, camper vans, RVs, trailers, modifications, accessories.

adventure sports

ADVENTURE SPORTS

Hiking, trekking, climbing, MTB, trail running, skydiving, dune sports.

Outdoor lifestyle & leisure

OUTDOOR LIFESTYLE & LEISURE

Glamping setups, picnic gear, BBQs, cooking stations & outdoor decor.

Education Training & safety

EDUCATION, TRAINING & SAFETY

Workshops, outdoor skills, first aid, navigation, survival training, safety gear.

sustainability & eco-adventure

SUSTAINABILITY & ECO-ADVENTURE

Eco-friendly outdoor gear, solar systems, conservation & responsible tourism.

SHOW FEATURES

Exhibitor Categories at The Dunes Show 2026

The exhibition is strategically divided into eight major zones to cover the entire outdoor ecosystem, catering to the needs of every adventurer.

CAMPING & EXPEDITION

Tents, glamping, survival gear, portable kitchens, outdoor furniture, lighting, power systems.

WATER & MARINE

Diving, snorkeling, kayaks, jet skis, fishing & marine sports equipment.

ADVENTURE TOURISM & TRAVEL

Safari operators, mountain tours, diving centers, eco-tourism, travel agencies.

4×4, OVERLANDING & VEHICLES

4×4 vehicles, ATVs/UTVs, camper vans, RVs, trailers, modifications, accessories.

ADVENTURE SPORTS

Hiking, trekking, climbing, MTB, trail running, skydiving, dune sports.

OUTDOOR LIFESTYLE & LEISURE

Glamping setups, picnic gear, BBQs, cooking stations & outdoor decor.

EDUCATION, TRAINING & SAFETY

Workshops, outdoor skills, first aid, navigation, survival training, safety gear.

SUSTAINABILITY & ECO-ADVENTURE

Eco-friendly outdoor gear, solar systems, conservation & responsible tourism.

Why Exhibit Here?

Secure Your
Position at The
Dunes

Put your brand in front of Saudi Arabia’s most qualified buyers and decision-makers—connecting you with high-spending consumers, key stakeholders, and growth-driving partners in one high-impact marketplace.

High-demand adventure
market

Quad bikes, ATVs, dirt bikes, and desert sports consistently rank among the most popular activities in KSA, attracting a young, high-spending, thrill-driven audience.

Niche, premium
experiences

Showcase unique offerings such as glamping, eco-tourism, guided expeditions, hot air ballooning, and adventure workshops.

Direct partnerships
& sales

Engage with leading travel agencies, experience providers, and direct-to-consumer buyers.


Exclusive
ecosystem

The only platform where desert sports, vehicles, destinations, and luxury outdoor experiences converge in one venue.

Strong buying
intent

Visitors are actively seeking premium equipment, vehicles, and ready-to-book adventure experiences.

Tourism aligned with
Vision 2030

Direct access to operators, destinations, and experiences driving national tourism growth.

Government
& giga-project exposure

Connect with key stakeholders from NEOM, Red Sea Global, AlUla, national parks, and conservation initiatives.

WHY EXHIBIT AT THE DUNE
Put your brand where serious
buyers come to buy

Where adventure passion meets commercial power. The Dune brings together outdoor
enthusiasts and industry buyers in one high-intent marketplace built for real business growth.

High-Intent Audience

Meet motivated, affluent visitors actively shopping for outdoor gear and experiences.

Hands-On Product Exposure

Let visitors touch, test, and
experience your products live.

Business
& Media Visibility

Connect with industry leaders,
buyers, media, and influencers in one
place.

Sales-Driven
Results

Generate leads, close deals, and
grow your market presence.