WELCOME TO DUNES

Saudi’s Leading Exhibition for Desert, Outdoor & Adventures

DUNES brings together the world of desert exploration, outdoor lifestyle, and adventure tourism in one powerful platform—connecting brands, experiences, and communities shaping the future of adventure in Saudi Arabia.
Explore Saudi.
Explore Beyond
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+966573680880

Date
November  19th to 21st, 2026

ABOUT THE EXHIBITION

The Dunes
Show

The Dunes Show is Saudi Arabia’s premier and only dedicated exhibition for outdoor recreation, adventure sports, and tourism.

What is Dunes

The Dunes Outdoor Show is Saudi Arabia’s first and only dedicated exhibition for outdoor recreation, adventure sports, and adventure tourism. It is a comprehensive platform that brings together brands, service providers, destinations, and enthusiasts under one roof—connecting the entire outdoor ecosystem in the Kingdom.

Vision & Strategic Alignment

The Dunes directly supports Saudi Vision 2030 – Quality of Life Program by promoting active lifestyles, outdoor participation, adventure tourism, and sustainable recreation. The exhibition contributes to building a vibrant society where residents and visitors alike are encouraged to explore, travel, and engage with nature safely and responsibly.

When & Where

The Dunes Outdoor Show will take place 19–21 November 2026 at the Riyadh International Convention & Exhibition Center, positioning Riyadh as the meeting point for the Kingdom’s growing outdoor and adventure community.

SHOW FEATURES

Exhibitor Categories at The Dunes Show 2026

The exhibition is strategically divided into eight major zones to cover the entire outdoor
ecosystem, catering to the needs of every adventurer.

Camping & Expedition

CAMPING & EXPEDITION

Tents, glamping, survival gear, portable kitchens, outdoor furniture, lighting, power systems.

water & marine

WATER & MARINE

Diving, snorkeling, kayaks, jet skis, fishing & marine sports equipment.

Adventure tourism & Travel

ADVENTURE TOURISM & TRAVEL

Safari operators, mountain tours, diving centers, eco-tourism, travel agencies.

4x4 overlanding & vehicles

4×4, OVERLANDING & VEHICLES

4×4 vehicles, ATVs/UTVs, camper vans, RVs, trailers, modifications, accessories.

adventure sports

ADVENTURE SPORTS

Hiking, trekking, climbing, MTB, trail running, skydiving, dune sports.

Outdoor lifestyle & leisure

OUTDOOR LIFESTYLE & LEISURE

Glamping setups, picnic gear, BBQs, cooking stations & outdoor decor.

Education Training & safety

EDUCATION, TRAINING & SAFETY

Workshops, outdoor skills, first aid, navigation, survival training, safety gear.

sustainability & eco-adventure

SUSTAINABILITY & ECO-ADVENTURE

Eco-friendly outdoor gear, solar systems, conservation & responsible tourism.

WHO SHOULD EXHIBIT

Exhibit where the outdoor market actually buys

The Dune is the go-to platform for brands connecting with an affluent, highly engaged audience passionate about outdoor adventure and sustainable recreation.

Adventure Gear & Equipment

Essential equipment built for performance, safety, and extreme outdoor conditions.

Outdoor Vehicle & Transport

Purpose-built vehicles and mobility solutions for off-road, overland, and long-range adventure.

Water-Based Adventure & Marine Equipment

High-performance gear designed for exploration, sport, and recreation on water.

Apparel & Technical Wear

Functional, durable, and sustainable clothing for active outdoor lifestyles.

SUSTAINABILITY & ECO- ADVENTURE

Eco-friendly outdoor gear, solar systems, conservation & responsible tourism.

Travel & 
Experience

Destinations, operators, and stays delivering premium adventure experiences.

Partners & Sponsors

Official supporting partners
Official supporting partners
Official supporting partners
Strategic partner

Exhibitors

WHY EXHIBIT AT THE DUNE

Put your brand where serious
buyers come to buy

Where adventure passion meets commercial power. The Dune brings together outdoor
enthusiasts and industry buyers in one high-intent marketplace built for real business growth.

High-Intent Audience

Meet motivated, affluent visitors actively shopping for outdoor gear and experiences.

Hands-On Product Exposure

Let visitors touch, test, and
experience your products live.

Business
& Media Visibility

Connect with industry leaders,
buyers, media, and influencers in one
place.

Sales-Driven
Results

Generate leads, close deals, and
grow your market presence.

WHO SHOULD VISIT?

Built for explorers, designed for discovery, and made to be experienced live.

If adventure is your lifestyle, this is your playground.

Discover, experience, and invest in the best outdoor gear, vehicles, and adventures—all in one place.

Plan Your Visit

Start your journey. Secure your place at The Dune and experience the future of outdoor adventure.

If you want it more hype, more premium, or more family-friendly, say the tone and I’ll sharpen it.

Big group of young hikers or tourists with backpacks walks in sunset Gobi desert

Campers & hikers

Off-road & 4×4 clubs

Off-road & 4×4 clubs

Tourists & expats

Tourists & expats

Four happy friends are looking on mountains and having fun together. Space for text. Travel concept

Fitness & adventure groups

Families & youth



Families & youth

Outdoor enthusiasts & weekend explorers

Outdoor enthusiasts & weekend explorers

Divers, fishermen, and water-sports fans

Divers, fishermen, and water-sports fans

Adventure travel seekers

Adventure travel seekers

Content creators & influencers

Content creators & influencers

Icon Auto-Klassiker

Amateur off-roaders seeking advice